DINAMIKA DESAIN MOBIL DI INDONESIA |
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Penulis |
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Y Martinus P, Damang Sarumpaet ; editor, Uslik Kristinilia |
Ukuran |
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210 x 297 Mm |
Tebal |
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206 halaman |
Penerbit |
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Penerbit ADPII |
Isbn |
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978-602-61467-3-1 |
Harga |
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free |
Pergeseran paradigma inovasi desain mobil keluarga di Indonesia pada awalnya merupakan karya penulis yang dirampungkan sebagai syarat untuk memperoleh gelar doktor. Penulis tertarik meneliti hal tersebut karena melihat serangkaian perubahan preferensi masyarakat terhadap desain mobil khususnya untuk keluarga di Indonesia. Dua hal utama yang ditelusuri dalam buku ini adalah bagaimana metode perancangan mobil di Indonesia pada dekade tertentu dan wacana apa yang diusung di balik pertumbuhan yang terjadi dilihat dari sudut pandang sosial dan budaya.
Penelitian mengenai mobil untuk keluarga ini dalam prosesnya kemudian membawa penulis untuk menjelajah tentang desain dari aspek makro yang menjadi dasar pembentuk preferensi masyarakat Indonesia. Konsep mobilitas masyarakat ternyata berkaitan dengan pola perkembangan kota yang terjadi di Indonesia.
Dalam buku ini penulis mencoba meninjau keterpengaruhan masyarakat terhadap konstruksi konsepsi desain mobil keluarga dalam masyarakat. Namun, penjelajahan topik tersebut kemudian meluas pada perjalanan kebijakan pemerintah. Sehingga, mau tidak mau penulis menelaah berbagai hal yang berkaitan dengan transportasi, industri hingga perdagangan. Penulis juga mencoba merunut upaya-upaya pelaku bisnis otomotif lokal yang mencoba peruntungannya dalam industri otomotif Indonesia. Berbagai hal tersebut lah yang kemudian menjadikan penelitian mengenai mobil dalam konteks Indonesia menjadi sebuah perjalanan dinamika pergeseran ekonomi-politik-sosial-budaya yang menarik untuk dikaji secara lebih jauh lagi.
Dalam paparan ini penulis juga menambahkan perkembangan lanjutan berbagai hal yang berlangsung di dunia otomotif Indonesia hingga buku ini diterbitkan. Semua ini merupakan upaya untuk membuat karya tulis ini lebih uptodate sehingga dapat dijadikan referensi bagi pembaca yang tertarik untuk mengetahui hal-hal seputar tren perkembangan otomotif di Indonesia.
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